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Cross-Marketing Opportunities
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Tickets at the Farm
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We will have 30,000 tickets printed in 2004 with spots for 4 advertisers on the front/back.
Size of ads are 1.75" wide by 1.5" tall.
A picture of this year's maze/haunted woods venue will also be on the front with pricing information for the events.
COST: Sorry, all filled up for 2004 Please call for rates; DEADLINE: July 15, 2005
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Tickets at Your Store
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This is an untapped, unlimited opportunity, and nobody is really doing it the way it can be done.
We could print up 2" x 5" tickets and sell them at your stores - FOR $2 MORE than the public pays for at the actual event.
These are called "VALUE" tickets, because the customer is going to receive much more than $2 worth of value for paying that extra amount, and the folks that pay for their tickets at the event will not have the same benefits.
(EX: buy your tickets at XYZ for $12 and receive a free pumpkin carving kit (value $6.99); a free concession item (value up to $3) and a trip to front of the line on busy nights (value is time and the extra $2 people pay for that privilege at the farm); and lastly, a 10% discount on any item at your location with a minimum $25 purchase (value at least $2.50 to customer, and you're getting at least a $25 sale out of the deal).
Printing costs are on us, but we would like the opportunity to sell one or two ads on the ticket (no competitors of yours) to help us pay for the printing.
Your store would receive $1 per ticket sold, and your manager would receive 50 cents per ticket.
We would of course bill your company for the balance at the end of the season, based on how many tickets we received from your locations.
COST: $0; DEADLINE: July 15, 2004
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Tower/Milk Carton
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We have built a 12'long x 12'wide x 24' tall tower in the shape of a milk carton, utilized by Darigold in 2003.
The mock milk carton is located in our "Kiddie Courtyard" and will have slides coming out of it.
It is again "up for bid" as a potential spot for sponsors.
(Darigold has already secured three sides).
COST: One spot left, please call for rates; DEADLINE: July 15, 2004
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Coffee Sleeves
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You can have your name and logo listed on the back of coffee sleeves, along with our primary sponsor this season, Rentnomore.net.
There is room for two more secondary sponsors.
Our maze (or affiliated organization) will be listed on the front.
Each maze venue will have 50,000 sleeves distributed to 15-20 cafes in and around their location during a 4-week run.
This is monitored marketing done by the company that is distributing for us.
A $1 off coupon for each maze will be on the sleeve, along with a special giveaway being provided by our sponsors on the back.
COST: Sorry, all filled up for 2004; please call for rates. DEADLINE: July 15, 2005
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"TARGET" MARKETING
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You can have your name and logo displayed as a target at any or all of the 100+ mazes across the country - each averaging 15,000 patrons during the 4-5 week season.
The target(s) is/are posted anywhere between 100-150 feet away from the corn launcher.
Your company will also receive two "spots" on the corn launcher itself and the option of offering a special promotional opportunity to those who choose to shoot and hit the target (See attached information sheet for an example) with a "send-back" coupon.
COST: Please call for rates - based on how many markets you buy; DEADLINE: July 15, 2004
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Pumpkin Cannon (2004)
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We have a large cannon shooting 8-10 pound pumpkins more than 500 feet into our field.
The cannon is a very popular draw at the farm and is sure to receive some pretty extensive media attention.
We debuted it the last weekend of 2003, and it was still a huge attention-getter.
We want to build a mock "tank" around the cannon launcher this season and provide two spots for a sponsor.
COST: Sorry, all filled up for 2004; DEADLINE: July 15, 2005
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Other Opportunities
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Sponsor listing on AM/PM Arco discount coupons to be offered at 50+ stores this season - we will have 2,000 coupons printed for each participating store (limited to 5 sponsor companies at $500 each); 10 "CLUE" BLOCKS inside the maze ($500 per clue block, limit 2 blocks per sponsor); WHEELBARROWS ($2,500 for 100 wheelbarrows, 1 company); UMBRELLAS ($2,000 for 100 umbrellas, 1 company); BARN ROOF ($5,000 for 15' x 30' space with more than 150,000 people seeing both sides during a 45-day period); MAZE/FARM MAPS ($500 for 20,000 to be distributed with the purchase of each ticket); ENTERTAINMENT STAGE ($1,500 for display on front of stage, approximately a 3' x 6' area, for all four weeks; performers each weekend).
DEADLINES: July 15, 2004
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